observations
CULTURE: WHO HAS ACCESS TO
“ANALOG” WELLNESS?
More and more individuals are seeking to disconnect from the hyper-connected digital world, leading to a notable trend of "logging off." This shift reflects a cultural preference for analog experiences over digital ones. As interest in these analog activities increases, how can we make sure they are sustainable and accessible to all demographics while avoiding a sense of elitism in wellness?
marketing: the emphasis of
spectacle vs. novelty
In a saturated media landscape, brands are increasingly focused on attention-grabbing tactics, often prioritizing novelty and spectacle over meaningful content. Concepts like influencer-driven cafes and doorless restaurants blur the lines between genuine connection and manufactured experiences, reducing cultural moments to mere commodities. As brands chase fleeting viral moments at the expense of lasting value, there is a risk of eroding consumer trust and promoting a culture where spectacle overshadows the actual product or experience.
social media: The demand
for decentralization
The looming potential TikTok ban is significantly affecting the social media landscape. Users are seeking alternatives to TikTok, leading to the emergence of several new platforms to fill the gap. With these changes, will we become more passive consumers of content, or will the new platforms encourage us to be more active participants
and creators?
Decentralized platforms frequently depend on community-based moderation, which tends to be less predictable and consistent than centralized moderation. This can create challenges for brands that want to safeguard their reputation and avoid being linked to harmful or inappropriate content. As a result, how will trust and relationship-building for niche audiences remain essential strategies for brands?
