Electrify America
Growing the largest EV charging network in America
In 2020, when the pandemic hit, Electrify America faced a nationwide challenge. With the auto industry gaining momentum in electrification, fewer people opted for road trips during the lockdown. However, this presented us with an opportunity to engage and educate our social media followers who were stuck at home about EV driving, the accessibility of Electrify America stations, and incentives for owning an electric car during the peak of the pandemic. While expanding the EV drivers' community on social media, we delved into the knowledge of emerging micro-influencers across all social media platforms, discussion boards, and technology forums, helping us to learn more about Electrify America's growing audience.
Roles
Developed and led the implementation of Electrify America’s renewed organic social media strategy across all social channels.
Provided creative direction, copywriting, and community management.
Spearheaded and established the first influencer strategy and campaign.